Seán Crotty

Article on Long Tail affiliates

I was quoted in a November 27th article, "Online affiliate marketing's renaissance", in DM News (“The News Leader in Direct, Database, and Internet Marketing”) about the resurgence in affiliate marketing, written by Jeff Molander.

My main message is:  make it easy for bloggers and social networkers to use your affiliate links.  It also helps to have hundreds of thousands of products (like the AllPosters.com and Art.com Affiliate Programs), so people will always find something relevant to their interests.

Jeff helped found the affiliate network Performics.  I know him from affiliate industry events, spoke on one of his panels, and kick affiliate ideas around with him.  He's now a principal at The Partner Maker, where they help connect premier advertisers and affiliates.

Article catches fire

I was interviewed by Web Pro News last week.  They're an online e-commerce journal with 400,000 subscribers.

The resulting article was a little spicer than expected:  "Affiliates:  Make API Love The eBay Way", but it gives a lively account of my affiilate developer area, new API calls, cool apps, and some current opportunities.

The ripple effects have started.  The article was picked up and commented on in ThreadWatch.org, an internet marketing community website and in Search Engine Journal, and posters are responding to those items as well.

Pretty cool.  Great to spread the word about the whole API affiliate area and have so many people pass it around.